Daily protection from harmful sun

Issues on UV Filters

Brand-Spectrum UVA/UVB Protection
Drag left and right to see more details.
Inorganic (Physical) Organic (Chemical)
  • Whitening effect
  • Bad sensory (powdery, rough feel)
  • Difficult to formulate (hard to disperse)
  • Nanoparticle concern
  • Allergy-ubdyced (skin irritation)(1)
  • Ecosystem contamination and endocrine disruption(2)
  • Bad sensory (greasy feel, shiny look)
  • Different regulation by region and country(3)
  • Recrystallization (e.g. Bemotrizinol, Avobenzone…)
  • No direct use in water-phase (need solvent)
  • (1) No prefer PABA and PABA derivatives
  • (2) Ban on sunscreen contained oxybenzone and octinoxate in Hawaii, U.S.
  • (3) Not approved BEMT and DHHB in U.S. and Canada

RUVEX (Reduce UV-radiation exposure!)

RUVEX is a new concept of UV filter for enhancing advantages of organic UV filter while eliminating shortcomings of inorganic UV filters.
The product is based on trapping technology that traps organic UV filter to prevent leakage of them, which block UVA and UVB on silica pores. The product is designed in multi-layer structure to prevent direct contact of organic, chemical materials causing allergy on the skin. The product is of UV filter material that continuously improves efficiency and persistence of ultraviolet protection and reduces skin irritation, and is adequate for sensitive skins accordingly.

RUVEX Mechanism

Silica layer-air layer-filter layer
Chemical UV filters are safely trapped



RUVEX Features

In-Vitro SPF/PA

  • Allergy-free
  • No solvent
  • Broad-spectrum
  • Low dosage
  • SPF/PA boosting
  • Water-dispersible
  • Long-lasting
  • No recrystallization
  • Light, matte-feel

RUVEX Features


Avobenzone, Octocrylene


Bemotrizinol, Octyl-methoxycinnamate (Global – Except U.S. and Canada)

※ It is possible to develop tailored product with embodied UV filters upon request from customers.